eToro Broker Profile

Founded in 2007, eToro is one of the most recognisable names in global online trading, widely regarded as the pioneer of social and copy trading. Over the years, the broker has grown from a small fintech start-up into a publicly listed, multi-regulated trading platform, now serving millions of clients in more than 100 countries worldwide.

The platform blends traditional investing with community-driven features, allowing users to trade or invest in over 4,000 instruments, including forex, stocks, ETFs, commodities and cryptocurrencies. Through eToro’s CopyTrader platform, clients can automatically replicate the portfolios of experienced investors, while the Smart Portfolios feature offers thematic investment bundles managed by eToro analysts.

eToro is authorised and regulated by several top-tier authorities, including the Financial Conduct Authority (FCA) in the United Kingdom, the Cyprus Securities and Exchange Commission (CySEC), and the Australian Securities and Investments Commission (ASIC). This strong regulatory framework ensures client fund protection and operational transparency.

The broker has continued to enhance its offering since its public listing, with recent updates including an improved mobile trading app, commission-free stock trading, and expanded access to crypto assets. However, eToro does not support MetaTrader platforms (MT4 or MT5) and its spreads may be higher than some ECN-style competitors.

Overall, eToro remains a market leader in social investing, combining innovative technology, strong regulation and a user-friendly interface. It is particularly well suited to beginners or investors who value community engagement and simplicity over advanced technical trading tools.

Read our eToro Review for more insights.